milk, eggs, bananas, bread, and cola

Here is an interesting thought. What happens when Wal-mart wants an organic section to their supermarket, and because they are such a powerful merchant, they begin to contract with agribusiness to fill the growing demand for organic food, but because of Wal-mart's size, they can dictate the price at which they want to buy. What shortcuts will be made in organic food production when profit again takes precedence over quality and sustainability? Look at this article today in the NYT about Wal-mart dictating to coke the type of products they want Coke to produce to sell at Wal-mart and think about this in terms of the debate surrounding organic labeling. http://www.nytimes.com/2006/03/03/business/03walmart.html? ex=1299042000&en=95bc5bd00b01e78c&ei=5090&partner=rssuserland&emc=rss